SiouxBio and SB-EDGE Visual Standards
Corporate Branding, Marketing & Product Branding Style Guide – Updated 2020-09-09
Sioux Biochemical specializes in the extraction and purification of proteins and biomolecules. Our expertise and concentration in protein chemistry enables us to manufacture superior dietary ingredients, while building quality into every process.
Founded in 1995, Sioux Biochemical develops high-quality dietary ingredients for bone, skin, and cartilage health that are manufactured for use in Sioux Biochemical branded products and within the greater biotechnology sector. Our products have one unifying goal – to help our customers live their fullest lives.
What’s in a name? When your commitment to excellence in protein chemistry is matched by your commitment to your community, your name becomes something that truly defines your brand.
The Sioux Biochemical visual brand is made up of two elements; the tri-hex circle icon and the Sioux Biochemical wordmark. The blue of the primary brand (PMS 7700) represents trust and science; the green (PMS 7738) for growth and healing; and the dark gray (PMS 447) for wisdom and expertise. But the simplicity of the logo allows it to easily be displayed in one color.
The corporate brand should be displayed on all: legal documents, signage, official corporate brand communications, contact information on product labels, local advertising, and shipping information.
While Sioux Biochemical is the official legal name of the organization, the term “chemical” can often create a negative connotation in the mind of the consumer, especially consumers unfamiliar with the brand. We address this in how we market the brand.
Outside of the immediate Sioux County area, a shortened alternate version of the name and logo, SiouxBio, should be used in marketing communications when referencing the brand. This includes the website and secondary product branding. The exceptions are when used in product labeling, official corporate communications press releases, and legal communications as outlined in the Corporate Brand section earlier in this Guide.
To maintain consistency in written copy, the preferred presentation of the marketing brand uses upper and lower case typography with no space between words.
The official Sioux Biochemical brand colors are PMS 7700 Blue, PMS 7738 Green, and PMS 447 Dark Gray. These are the primary colors for all product branding and marketing. Limited complimentary colors (shown) can also be used.
The photography for SiouxBio marketing should center on either scientific expertise, or give an indication of the specific ailment or condition that SiouxBio’s expertise will address. Expertise examples can present a human subject, whereas other images should focus more on a specific area of the body, rather than a human subject.
SiouxBio Blue:
Pantone PMS 7700
C93 M62 Y32 K13
R: G: B:
HEX #185A7D
SiouxBio Green:
Pantone PMS 7738
C76 M13 Y100 K1
R: G: B:
HEX #45A041
SiouxBio Yellow:
Pantone PMS
C: M: Y: K:
R: G: B:
HEX #c4972d
SiouxBio Orange:
Pantone PMS
C: M: Y: K:
R: G: B:
HEX #c4782a
SiouxBio Alt Green:
Pantone PMS 7743 C
C:75 M:37 Y:89 K:27
R:64 G:104 B:60
HEX #40683c
SiouxBio Purple:
Pantone PMS
C: M: Y: K:
R: G: B:
HEX #9d4076
SiouxBio Black:
Pantone PMS 447
C69 M60 Y64 K54
R: G: B:
HEX #373A36
SiouxBio / SBEDGE®
Museo Slab – ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*()_+;:’ ” abcdefghijklmnopqrstuvwxyz
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas faucibus mollis interdum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
SiouxBio / SBEDGE®
Museo Sans Rounded – ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*()_+;:’ ” abcdefghijklmnopqrstuvwxyz
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas faucibus mollis interdum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
Accurate use of typography is crucial to an effective visual brand. The primary font for the Sioux Biochemical brand is Museo, either 100 (thin) or 700 (bold). Beyond the wordmark, this font should be reserved for use in headings, infographics and/or statistical presentations.
The secondary typeface is Museo Sans. This font should be used for all sub-headings, body copy, and product call-outs. It is also an acceptable option for headlines when differentiation is needed from the primary font.
On occasion, an additional font may be needed. The preferred alternate font is Garamond Pro (regular/bold/italic). Examples may include block quotes, article/book references, or within body copy as a point of emphasis.
If limitations of a specific platform or vendor prohibit use of these fonts, contact the Sioux Biochemical brand administrator for direction.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
– ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*()_+;:’ ” abcdefghijklmnopqrstuvwxyz
Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Curabitur blandit tempus porttitor. Etiam porta sem malesuada magna mollis euismod. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ullamcorper nulla non metus auctor fringilla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras mattis consectetur purus sit amet fermentum. Aenean eu leo quam.
Pellentesque ornare sem lacinia quam venenatis vestibulum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam id dolor id nibh ultricies vehicula ut id elit. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.
Pull Quote or Area of Emphasis.
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
Cras mattis consectetur purus sit amet fermentum.
Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Etiam porta sem malesuada magna mollis euismod.
Aenean lacinia bibendum nulla sed consectetur. Morbi leo risus, porta ac consectetur ac, vestibulum at eros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Accurate use of typography is crucial to an effective visual brand. The primary font for the Sioux Biochemical brand is Museo, either 100 (thin) or 700 (bold). Beyond the wordmark, this font should be reserved for use in headings, infographics and/or statistical presentations.
The secondary typeface is Museo Sans. This font should be used for all sub-headings, body copy, and product call-outs. It is also an acceptable option for headlines when differentiation is needed from the primary font.
On occasion, an additional font may be needed. The preferred alternate font is Garamond Pro (regular/bold/italic). Examples may include block quotes, article/book references, or within body copy as a point of emphasis.
If limitations of a specific platform or vendor prohibit use of these fonts, contact the Sioux Biochemical brand administrator for direction.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
– ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*()_+;:’ ” abcdefghijklmnopqrstuvwxyz
Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Curabitur blandit tempus porttitor. Etiam porta sem malesuada magna mollis euismod. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ullamcorper nulla non metus auctor fringilla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras mattis consectetur purus sit amet fermentum. Aenean eu leo quam.
Pellentesque ornare sem lacinia quam venenatis vestibulum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam id dolor id nibh ultricies vehicula ut id elit. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.
Pull Quote or Area of Emphasis.
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
Cras mattis consectetur purus sit amet fermentum.
Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Etiam porta sem malesuada magna mollis euismod.
Aenean lacinia bibendum nulla sed consectetur. Morbi leo risus, porta ac consectetur ac, vestibulum at eros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Accurate use of typography is crucial to an effective visual brand. The primary font for the Sioux Biochemical brand is Museo, either 100 (thin) or 700 (bold). Beyond the wordmark, this font should be reserved for use in headings, infographics and/or statistical presentations.
The secondary typeface is Museo Sans. This font should be used for all sub-headings, body copy, and product call-outs. It is also an acceptable option for headlines when differentiation is needed from the primary font.
On occasion, an additional font may be needed. The preferred alternate font is Garamond Pro (regular/bold/italic). Examples may include block quotes, article/book references, or within body copy as a point of emphasis.
If limitations of a specific platform or vendor prohibit use of these fonts, contact the Sioux Biochemical brand administrator for direction.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Bodycopy (standard defaults) – Museo Sans, Museo Sans Bold, Museo Sans Italic
– ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*()_+;:’ ” abcdefghijklmnopqrstuvwxyz
Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean lacinia bibendum nulla sed consectetur. Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Curabitur blandit tempus porttitor. Etiam porta sem malesuada magna mollis euismod. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ullamcorper nulla non metus auctor fringilla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras mattis consectetur purus sit amet fermentum. Aenean eu leo quam.
Pellentesque ornare sem lacinia quam venenatis vestibulum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam id dolor id nibh ultricies vehicula ut id elit. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.
Pull Quote or Area of Emphasis.
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
Cras mattis consectetur purus sit amet fermentum.
Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Etiam porta sem malesuada magna mollis euismod.
Aenean lacinia bibendum nulla sed consectetur. Morbi leo risus, porta ac consectetur ac, vestibulum at eros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Number Counter
Accurate use of typography is crucial to an effective visual brand. The primary font for the Sioux Biochemical brand is Museo Slab, either 100 (thin) or 700 (bold). Beyond the wordmark, this font should be reserved for use in headings, infographics and/or statistical presentations.
The secondary typeface is Museo Sans Rounded. This font should be used for all sub-headings, body copy, and product call-outs. It is also an acceptable option for headlines when differentiation is needed from the primary font.
On occasion, an additional font may be needed. The preferred alternate font is Garamond Pro (regular/bold/italic). Examples may include block quotes, article/book references, or within body copy as a point of emphasis.
If limitations of a specific platform or vendor prohibit use of these fonts, contact the Sioux Biochemical brand administrator for direction.
Bodycopy (standard defaults) – Museo Sans Rounded, Museo Sans Rounded Bold, Museo Sans Rounded Italic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec sed odio dui. Maecenas faucibus mollis interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.
Minimum clear space is the smallest distance allowed between the logo and the edge of a page, the edge of an image, or body copy; maintaining it at all times ensures prominence and legibility. For the Sioux Biochemical logo, this is equal to the height of the logotype.
Misuse and unauthorized alterations to the logo and icon damage brand identity and prevent all marketing materials from being presented in a consistent and professional manner. These examples serve as a guide for all usage.
Positioning is not what you do to your product, positioning is what you do to the mind of the consumer. For the SBEDGE® brand, this means that all of our decisions, from product development to visuals, answer the question, “How does it benefit our customers’ lifestyles?”
Value Proposaition
Positioning Statement:
For consumers who want a simple solution to repair deteriorating joint cartilage and other body-tissue damage associated with the aging process, SB-Edge manufactures Collagen Native • Type 2 supplements that provide regenerative healing. Our emphasis is developing innovative, scientific-backed products that allow our customers to live their fullest lives.
For consumers who want a simple solution to repair deteriorating joint cartilage and other body-tissuedamage associated with the aging process, SBEDGE® manufactures Collagen Native • Type 2supplements that provide regenerative healing. Our emphasis is developing innovative, scientific- backed products that allow our customers to live their fullest lives.
What is collagen?
Collagen is a key structural protein found throughout the body and is often referred to as the “building blocks” or “glue” for many body tissues. Collagen accounts for up 40 percent of the total protein found in the body, and these proteins are a vital component of connective tissues, including tendons, ligaments, skin and muscles.
Over time, the body’s natural collagen production slows, resulting in signs of early aging. With the slow production of collagen, the body is unable to repair or replace the collagen that has been lost.
Supplementing with native collagen stimulates collagen production and rebuilds collagen structures throughout the body. This whole-body healing and regenerative process repairs damage and reduces inflammation.
Native collagen maintains the “native” or natural circular structure of collagen.
A protein is a three-dimensional molecule with a specific shape, and this shape determines its specific role in the body. While the shapes of some proteins cause chemical reactions or relay signals, the role of the helical shape of collagen is to provide structural support in tissues like skin and cartilage.
Other collagen supplements contain proteins that have been broken into fragments, or peptides, resulting in watered down versions of the collagen structure. Without the full collagen protein molecule, these peptides can only mitigate symptoms. Collagen Native • Type 2 is extracted gently to ensure that the collagen maintains its natural helical shape, allowing your body to rebuild and rejuvenate its collagen supply.
There are different types of collagen found in the body. Of these collagen types, type 2 is among the most abundant and is found in joints, ribs, eyes and the spine. Type 2 collagen stimulates the production of both type 2 and type 1 collagen, a protein abundant in skin, tendon, and bone. By supplementing with type 2 collagen, you get the benefits of both type 1 and type 2 collagen.
Collagen Native • Type 2 is only produced from bovine cartilage through a gentle extraction process that maintains the integrity of the protein. Our collagen is sourced specially from bovine cartilage because its properties closely match human collagen. Bovine-sourced collagen is more similar to human collagen than other collagen you’ll find on the market, including chicken and marine- sourced collagen.
Why our collagen—Collagen Native • Type 2?
Through our scientific testing and evaluation, research shows that in the appropriate dosages, Collagen Native • Type 2 provides whole-body healing and regenerative properties for cartilage, skin elasticity, gut lining, capillary walls, and other tissues affected by the aging process.
You don’t have to settle for aches, pains and other aging symptoms due to deteriorating cartilage and tissue damage. At SBEDGE®, Supplements, we know you enjoy a healthy, active lifestyle. Bysupplementing with Collagen Native • Type 2, you are taking care of your body, so you can reclaim your whole life.
Replenish your body’s collagen structures.
Stimulate collagen synthesis, repairing years of body damage.
Reduce inflammation and find regenerative healing for your one body.
You have one body. Help it age well.
Support your one body in every stage with Collagen Native • Type 2. Your body thrives with proper collagen production, no matter what stage of life you are in. Help replenish your body’s natural collagen production process. Support your one body with Collagen Native • Type 2.
Aging skin can be beautiful skin.
Improve the appearance of your skin with Collagen Native • Type 2. By age 30, wrinkles form and skin becomes dry and dull as the body’s natural production of collagen slows. A major component of the largest organ in the body, collagen hydrates and strengthens our skin. Supplementing with CollagenNative • Type 2 stimulates your body’s ability to produce collagen, improving skin elasticity, increasing skin hydration and diminishing the appearance of wrinkles. Collagen Native • Type 2 addresses damage caused by sun exposure and other skin conditions, and has shown to be beneficial when aiding in wound repair.
Relieve joint pain and reclaim the active lifestyle you’ve always enjoyed.
Don’t let joint pain slow you down. Supplementing with collagen stimulates body tissues to make more cartilage, the rubber-like tissue that protects joints. Inflammation is reduced, relieving pain and decreasing swelling. Help your body benefit from the regenerative healing process. Supplement withCollagen Native • Type 2.
Support proper gut function for better overall health.
When the digestive system works well, your whole body benefits. Through the digestive system, nutrients and other beneficial molecules flow into the body’s bloodstream while simultaneously working to keep harmful pathogens out. Collagen is ideal for optimal gut health because it contains plentiful amino acids that line the GI tract. After entering the bloodstream, Collagen Native • Type 2 is further broken down for incorporation into new collagen structures in the gut, leading to decreased inflammation and promoting repair of the intestinal wall, offering relief from common digestive discomfort.
Act now. Prevent bone loss later.
Do what you can to ensure your bones supports the body you want for years to come. Bones are mostly comprised of collagen, providing a strong structure for your entire body. As collagen deteriorates with age, bone mass does as well, increasing the risk of bone density issues and fractures. Supplementing with Collagen Native • Type 2 has shown to increase bone mineral density, providing prevention for common bone issues due to the natural aging process.
At the heart of it all, it’s your health.
Support your overall heart health with Collagen Native • Type 2. Research has shown that collagen may help reduce the risk of heart-related issues. Collagen provides structure for arteries, the blood vessels surrounding the heart. Without proper levels of collagen, arteries can become weak and fragile, lessening their ability to pump blood from the heart to the rest of the body.
Keep your body strong, for all your favorite movements.
Collagen accounts for up 10 percent of muscle tissue. Some studies have shown that supplementing with native collagen type 2 promotes the synthesis of muscle proteins like creatine. This stimulates muscle growth and boosts muscle mass.
As a major component of hair and nails, collagen has shown to prevent brittleness, and therefore, support growth of hair and nails. In fact, one study has shown there’s an important relationship between supplementing with collagen and hair follicle regeneration, showing collagen’s potential as a solution for hair loss.
The human brain has 400 miles of blood vessels that feed the 100 billion memory cells in the body. When the blood vessels responsible for blood flow to the brain become damaged by aging, issues develop. Type 2 collagen can slow the damage to the blood vessels that feed the brain.
Type 2 collagen enters the body and breaks down in the stomach to produce peptides that enter the gut. This stimulates the immune system to produce molecules that reduce inflammation in joints, the digestive system and muscle tissues.
About SBEDGE® Supplements
The team at SBEDGE® Supplements specializes in the extraction and purification of proteins and biomolecules. Led by Allan Kramer, Ph.D., our team of protein chemistry experts has more than 20 years of experience manufacturing the highest quality dietary ingredients for overall health. Made in the USA, SBEDGE® Supplements builds quality into every process to create product excellence. SBEDGE® Supplements is a division of Sioux Biochemical and is based in Sioux Center, Iowa.
The scientific expertise of Sioux Biochemical is delivered through its product brand, SBEDGE® The Registered Trademark.
As a registered US trademark, the SBEDGE® product brand must always be presented in its official legal format when accompanied by the registration ®. In written copy, the approved format is in all capital letters, without a space or dash. It is acceptable for the “EDGE” to be presented in a bolder font than the “SB”.
SB-Edge®, SB-EDGE®, SB Edge®, SB EDGE® SBEDGE®, SBEDGE®
The SBEDGE® visual brand maintains the characteristics of the Sioux Bio branding, but eliminates the tri-hex circle icon. The blue field emphasizes the product benefit. On packaging, “Supplements” must be used in close proximity.
Ingredient Nomenclature
The generic ingredient in SBEDGE® supplements is native type 2 collagen. When marketing SBEDGE®, the ingredient nomenclature should always be presented in all caps as:
COLLAGEN NATIVE • TYPE 2
This clarifies that we are speaking specifically about the SiouxBio-specific ingredient.
SBEDGE® customers love to live healthy, active lives. They walk, hike, and run. They bike, golf, and play tennis. They take pride in taking care of their bodies and don’t want the effects of aging to be a barrier to their lifestyles. SBEDGE® helps them rebuild, renew, and restore their one body.
The photography used in our marketing should support this value proposition, capturing healthy adults enjoying life. Acceptable photos should always show happy or contented adults, and should fall into one of two categories:
• Photos that capture a candid moment.
• Photos of active adults, physically engaging with their world
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Collagen is the most abundant protein in the body and is the key structural protein found in joint, skin, muscle, bone, blood vessels, and connective tissues. Natural collagen production slows as we age leading to early signs of aging. Replenishing collagen has recognized benefits for healthy gut function, promotion of joint health, and improved skin elasticity.
COLLAGEN NATIVE TYPE 2 replenishes this vital protein to support healthy aging.
120 capsules/bottle
Collagen is the most abundant protein in the body and is the key structural protein found in joint, skin, muscle, bone, blood vessels, and connective tissues. Natural collagen production slows as we age leading to early signs of aging. Replenishing collagen has recognized benefits for healthy gut function, promotion of joint health, and improved skin elasticity.
COLLAGEN NATIVE TYPE 2 replenishes this vital protein to support healthy aging.
120 capsules/bottle
Collagen is the most abundant protein in the body and is the key structural protein found in joint, skin, muscle, bone, blood vessels, and connective tissues. Natural collagen production slows as we age leading to early signs of aging. Replenishing collagen has recognized benefits for healthy gut function, promotion of joint health, and improved skin elasticity.
COLLAGEN NATIVE TYPE 2 replenishes this vital protein to support healthy aging.
120 capsules/bottle
Collagen is the most abundant protein in the body and is the key structural protein found in joint, skin, muscle, bone, blood vessels, and connective tissues. Natural collagen production slows as we age leading to early signs of aging. Replenishing collagen has recognized benefits for healthy gut function, promotion of joint health, and improved skin elasticity.
COLLAGEN NATIVE TYPE 2 replenishes this vital protein to support healthy aging.
120 capsules/bottle
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